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When the Devil Is in Your Shirt: The Story of the Adidas-owned Nike-sponsored Men’swear Company

The Adidas-backed Men’s Wear company that started it all, Nike Men’s, had an odd story to tell about its origins: it was a sneaker company, it was about to break into fashion, and it was building a new brand.In the early 1970s, Adidas had acquired the rights to the Nike brand, but the deal didn’t […]

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