Which men’s apparel is in the market?
The prices for a pair of jeans or a shirt have skyrocketed, making it difficult for small businesses to compete with big brands, according to a report by India’s biggest online marketplace, Rakuten.
The company said it expects to see an increase in demand for men’s clothing and footwear.
The report comes as Rakuten has been facing criticism for its pricing for its online marketplace for men.
The company has been accused of making money from the sale of clothing.
Rakuten said the rising price of apparel and footwear will ultimately lead to an increased need for suppliers.
The retailer said it has started a new initiative to ensure that suppliers have access to affordable materials.
The retail industry in India is still reeling after demonetisation and the closure of large numbers of banks and other financial institutions.